Privacy Policy — Passion 4 Health
Last Updated: March 2026
1. Introduction and Company Information
Welcome to Passion4HealthVitamins.com. We are committed to protecting your privacy.
Business Name: Health 4 Life, LLC
Website: passion4healthvitamins.com
Mailing Address (Correspondence Only): 1345 Encinitas Blvd., #736, Encinitas, CA 92024
Contact Email: info@passion4lifevitamins.com
Phone: (877) 745-8482
2. Information Collection & Use
We collect identity, contact, and payment information to fulfill orders and improve our services.
2.1 Health-Related Information (CPRA / My Health My Data)
To the extent we collect information that may be considered "sensitive personal information" or "consumer health data" under applicable law (for example, information you voluntarily provide about your supplementation habits or wellness goals), we use such information only for purposes permitted by law, such as processing your orders, providing customer support, operating and improving the Website, and sending you communications consistent with your choices. We do not use such information to make medical diagnoses or clinical decisions, and you should not rely on our processing of such information as medical advice or treatment.
Washington Residents — My Health My Data Act: If you are a Washington State resident, your consumer health data is protected under the Washington My Health My Data Act (WMHMD, effective March 2024). Consumer health data we may collect includes information you voluntarily provide about wellness goals or supplementation habits. We use this data solely for order fulfillment and customer support. We do not sell consumer health data. Washington residents have the right to: (1) confirm whether we hold your consumer health data; (2) withdraw consent for collection or sharing of your consumer health data; (3) request deletion of your consumer health data. To exercise these rights, contact us at info@passion4lifevitamins.com.
2.2 Selling vs. Sharing (CPRA Disclosures)
SELLING: We do not sell your personal information for monetary or other valuable consideration.
SHARING FOR CROSS-CONTEXT BEHAVIORAL ADVERTISING: We share certain personal information with third parties for cross-context behavioral advertising purposes, including advertising platforms (e.g., Meta Pixel, Google Ads), email marketing platforms (e.g., Klaviyo), and analytics providers (e.g., Google Analytics).
Your Right to Opt-Out: California residents may opt-out of sharing for cross-context behavioral advertising by: (1) clicking our "Do Not Sell or Share My Personal Information" link in the footer; (2) Global Privacy Control (GPC) browser signal (honored — see Section 5); or (3) submitting a CCPA/CPRA rights request using the contact information in Section 6.
SERVICE PROVIDERS: We also disclose personal information to service providers who process data on our behalf under strict contract (e.g., Shopify for e-commerce, Stripe for payments, Klaviyo for email delivery). These disclosures are not "sales" or "sharing" under CPRA.
THIRD-PARTY LIST: For a current list of recipients, submit a "Right to Know" request using the contact information in Section 6.
SMS Privacy: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
2.3 Cookies and Tracking Technologies
We use the following categories of cookies and tracking technologies on our website:
Essential cookies: Required for core site functions including checkout and account management (provided by Shopify). These cannot be disabled without affecting site functionality.
Analytics cookies: Help us understand how visitors use our site so we can improve it (Google Analytics). You may opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
Advertising cookies: Used to deliver relevant advertisements and measure the performance of our marketing campaigns (Meta Pixel, Google Ads). You may manage your ad preferences through your account settings on those platforms.
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website, including the ability to complete a purchase.
2.4 SMS / Text Message Marketing
By opting in to text message communications from Passion 4 Health, you consent to receive recurring automated marketing text messages at the mobile number provided at opt-in. Message frequency varies (up to 4 messages per month). Message and data rates may apply. Consent is not a condition of purchase. To opt out at any time, reply STOP to any text message. For help, reply HELP or contact us at info@passion4lifevitamins.com. No purchase is necessary to opt in or opt out.
3. Testimonials and Reviews (License Grant)
By submitting a review, testimonial, image, video, or other content ("User Content") to us, you retain ownership of your copyright. However, you grant Health 4 Life, LLC a perpetual, non-exclusive, royalty-free, irrevocable, worldwide, and transferable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such User Content throughout the world in any media for any purpose, including marketing, advertising, and promotional purposes, without further payment or consent.
Notwithstanding the foregoing, California residents may request deletion of their User Content pursuant to their rights under the California Consumer Privacy Act (CPRA) by contacting us at info@passion4lifevitamins.com.
4. Data Retention & Security
We retain transaction records for 7 years for legal and tax purposes. We use industry-standard security measures to protect your data.
4.1 Data Security, Breach Notification & Incident Response (SB 446)
SECURITY MEASURES: We implement commercially reasonable safeguards to protect personal information. However, no method is 100% secure. We disclaim any absolute security guarantee.
DATA BREACH NOTIFICATION (SB 446 — Effective January 1, 2026): If a breach affects California resident personal information:
CONSUMER NOTIFICATION (30 Calendar Days): We will notify affected California residents within 30 calendar days of discovery. Notice will include: what happened, what data was affected, protective steps you can take, and our contact information. Exceptions for delayed notice include: law enforcement request, ongoing scope determination, or system restoration needs.
ATTORNEY GENERAL NOTIFICATION (15 Calendar Days): If 500 or more California residents are affected, we will notify the California Attorney General within 15 days of issuing consumer notice.
LIMITATION OF LIABILITY: Our liability for data breaches is limited per Section 10 (Limitation of Liability) of the Terms of Service, except where such limitation is prohibited by law.
4.1.1 CPRA Private Right of Action
Under the California Consumer Privacy Act, as amended by the CPRA, a California resident whose nonencrypted and nonredacted personal information is subject to a data breach resulting from our failure to implement and maintain reasonable security procedures and practices may bring a civil action to recover statutory damages between one hundred dollars ($100) and seven hundred fifty dollars ($750) per consumer per incident (as periodically adjusted), or actual damages, whichever is greater, as well as injunctive or declaratory relief and any other relief the court deems proper.
5. Do Not Track Signals and Global Privacy Control (CalOPPA / AB 1391)
We do not respond to Do Not Track (DNT) browser signals.
However, we do honor the Global Privacy Control (GPC) signal as required by California law (AB 1391). If your browser or browser extension sends a GPC opt-out preference signal, we will treat it as a valid request to opt out of the sharing of your personal information for cross-context behavioral advertising.
Third-party advertisers and marketing partners may track your online activity across other websites and services according to their own privacy policies.
6. Your Rights & Authorized Agents
As a California resident (and where applicable under other state laws), you have the following rights regarding your personal information:
(1) Right to Know: Request disclosure of the specific pieces and categories of personal information we have collected about you, the sources, the business purposes, and the categories of third parties with whom we share it.
(2) Right to Delete (Right to Be Forgotten): Request deletion of personal information we have collected from you. Upon receiving a verified deletion request, we will delete your personal information from our records and direct our service providers (including Shopify, Klaviyo, and Stripe) to delete your personal information from their records as well. This right is subject to certain exceptions — we may retain your information where necessary to: complete a transaction for which the information was collected; detect security incidents or protect against fraudulent or illegal activity; comply with a legal obligation; or enable solely internal uses that are reasonably aligned with your expectations.
(3) Right to Correct: Request correction of inaccurate personal information we maintain about you.
(4) Right to Opt-Out: Opt out of the sharing of your personal information for cross-context behavioral advertising at any time.
(5) Right to Limit Use of Sensitive Information: Request that we limit our use of sensitive personal information (including consumer health data) to purposes necessary to perform the services you requested.
(6) Right to Data Portability: Request a copy of the personal information you have provided to us in a portable, usable format that allows you to transmit the data to another entity.
How to Submit a Request: To exercise any of the above rights, contact us by: (1) Email: info@passion4lifevitamins.com — use subject line "Privacy Rights Request"; or (2) Phone: (877) 745-8482. We will verify your identity before processing your request. You will not be discriminated against for exercising any of these rights.
Response Timeframe: We will respond to verifiable consumer requests within 45 calendar days of receipt. If we require additional time (up to 90 days total from the date of receipt), we will inform you of the reason and the length of any extension in writing within the initial 45-day response period.
6.1 Authorized Agents
You may designate an Authorized Agent to submit privacy rights requests on your behalf. To do so: (a) provide your Authorized Agent with written permission to act on your behalf; and (b) your Authorized Agent must submit proof of that authorization to us at the time of the request. We may verify your own identity as the consumer authorizing the request, or require your Authorized Agent to provide written proof of authorization (e.g., a power of attorney).
NO RESUBMISSION REQUIRED: Once we process an authorized agent's properly documented request, we will not require you to resubmit the request in your individual capacity.
California "Shine the Light" Law: Under California Civil Code Section 1798.83, California residents may request information regarding our disclosure of personal information to third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please contact us at info@passion4lifevitamins.com.
7. Children's Privacy (COPPA)
Our Website is not intended for children under 13 years of age, and no child under 13 may directly provide personal information through this Website or create an account.
While certain Passion 4 Health products are formulated to be suitable for consumption by children (with appropriate adult supervision and guidance from a pediatrician or healthcare provider), all purchases, account registrations, and submissions of personal information on this Website are made by adults on behalf of their households. We do not knowingly collect personal information directly from children under the age of 13.
If you believe we might have any information collected directly from a child under 13, please contact us immediately at info@passion4lifevitamins.com so that we can take appropriate action.
8. Notice of Financial Incentives (California)
We may offer discounts, coupons, or other benefits (e.g., "15% off your first order," "Subscribe & Save") in exchange for you providing personal information (such as your email address or phone number) or engaging with us in certain ways. Under California law, these programs are considered "financial incentives."
The value of your personal information to us is reasonably related to the value of the discount or benefit provided. Participation in these programs is entirely voluntary. You may withdraw from a financial incentive program at any time by opting out of the relevant marketing communication (e.g., clicking "unsubscribe" in an email or replying STOP to a text message), without detriment.
9. California Minors (Eraser Law)
If you are a California resident under the age of 18 and a registered user of our Website, you may request the removal of content or information you have publicly posted on our Website. To make such a request, please contact us at info@passion4lifevitamins.com. Please note that your request does not ensure complete or comprehensive removal of the content or information posted, as, for example, some content may have been reposted or shared by another user.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors.
For material changes — particularly those affecting how we collect, use, or share your personal information or your rights under this policy — we will notify you by email at the address associated with your account at least 14 days before the change takes effect.
Non-material updates (such as formatting corrections, clarifications, or updated contact details) become effective upon posting. We will always update the "Last Updated" date at the top of this policy with each revision. We encourage you to review this policy periodically.
